5 new year resolutions to help you grow your business in 2023
The start of the year is the perfect time to review your goals and start to pursue targets that will have a positive impact on your life over the coming 12 months.
If business growth is a priority for you this year, you may be considering how best to achieve this. With so many different potential approaches, what should you focus on to achieve the results you’re looking for?
Read on for five suggested new year resolutions that could help you grow your business and achieve your goals in 2023.
1. Grow your online presence
You won’t need us to tell you just how vital your online presence is to business success. You’re probably already making use of online platforms to generate business, but are you doing so consistently and are you using the most effective platforms for your business?
This will depend on your ideal client and how they typically search for services. For example, do they tend to use Google to find what they’re looking for, or are they more likely to turn to social media? Understand this, and then put your all into developing the platforms that your ideal client will be using until they can’t miss you.
2. Upgrade your online systems to keep up with remote and hybrid working
Hybrid and remote working are much more common now than they were pre-pandemic, despite the fact that all restrictions have now been lifted.
Research from POSTbrief suggests that more than 80% of employees who worked from home because of the pandemic prefer a hybrid working model.
An even more compelling reason for employers to consider offering this is that remote working could provide access to a higher number of potential employees, making it much more likely that you will find new hires with the required skill level and values for your company.
The research also found, however, that businesses will need to support staff with access to training and support as well as improved infrastructure for remote working to be a success.
If hybrid or remote working is something you want to offer or improve in 2023, reviewing the systems that you currently use to assess whether they are suitable is vital. In particular, ensure that your cybersecurity is up to scratch to avoid costly and stressful cyberattacks.
Read 4 practical steps to creating a successful hybrid working model for your business on our website.
3. Take more feedback from clients to guide your decision-making
Feedback from your clients is like gold dust for a growing business. Without understanding what they like, what they don’t like, and what they want to see from you, you can’t design a business that offers irresistible services and pricing.
This feedback can guide all of your plans and goals to ensure they have the desired effect of growing your business. So, this year, make it a priority to set time aside to communicate with and listen to your existing and prospective clients. Just as important, make time to reflect on this feedback, select the most useful points, and plan how you will address them.
4. Set smaller goals that contribute to your long-term vision for the business
As a business owner, you may have some ambitious goals for yourself and your business over the next 5 – 10 years or beyond. Achieving them is likely to require a lot of work in different areas of your business. This can become overwhelming if viewed in its entirety.
Rather than viewing these goals as one big task, try splitting them into smaller, incremental goals that will allow you to achieve the bigger goal in a series of steps. This breaks down the bigger task into manageable chunks that can be achieved monthly or annually.
Remember to look back once in a while and keep track of the progress you are making. Celebrating your wins is as important for your motivation as planning your next steps towards the goal.
5. Update your insurance policies so that everything is appropriate for your stage of business
As your business grows, the protection you have in place may become outdated.
While it may not be quite as exciting as setting up a new online system or celebrating the progress made over recent months, taking the time to review your policies and update your cover with your broker could mean the difference between being protected or being vulnerable to threats such as cyberattacks or other unforeseen challenges.
Get in touch
If you’d like to learn more about how you can keep your business protected as it grows, we can help. Email creative@eggarforrester.com or use our contact form to request a callback from our team.
